Creating a Google My Profile (formerly and commonly known as Google My Business) is an important part, or should I say, one of the most important part, of promoting your business locally and online. We will see how to make best use of it.
How?
In today’s digital age, having a strong online presence is crucial for any business, big or small. One of the most effective tools for local visibility is Google My Profile (GMP/GMB). This free tool allows businesses to manage their online presence across Google, helping potential customers find you quickly and easily. In this post, we’ll walk you through creating a GMB profile, highlight important information to include, and discuss common pitfalls to avoid.
Why?
Having a GMB profile is vital for local search engine optimization (SEO). When people search for services or products in their area, GMB profiles often appear at the top of search results. A well-optimized GMB profile not only enhances your visibility but also provides potential customers with essential information about your business, such as hours of operation, location, and reviews.
Here’s a step-by-step guide:
- Go to the GMP/GMB website and click on “Sign in” or “Manage now.” Sign in with your Gmail.Enter your exact Business Name as it appears on your signboard and business registration documents
- Choose your business category that best describes your business. This helps Google show your business to the right customers.
- Add Your Location: If you have a physical location, add your address. If you’re a service-area business, you can list the areas you serve.
- Provide Contact Information: Ideally, this should be as given on your business registration documents and on business website if any.
- Include website URL so customers can easily reach you.
- Verify Your Business: Google will require verification to confirm your business. Methods offered could include a code via postcard, phone, or email (with the business domain name), depending on your location, business type. In some cases, no set parameter though, you may be asked to verify using a live video of the business. This is a tricky option when offered.
- Complete Your Profile: Add photos, business hours, and a description of your services. The more complete your profile, the more appealing it will be to potential customers.
Cautions and Common Pitfalls
While creating your GMB profile is simple, there are common pitfalls to avoid:
- Inaccurate Information: Ensure all information is correct and up-to-date. Incorrect details, including business name and documents that Google may ask for in worst case scenario, can cause the account to be suspended. Once that happens, it is difficult, but not impossible, to reinstate.
Creating a Google My Business profile is an essential step for boosting your business’s online visibility and attracting local customers. By following the steps outlined above and avoiding a few more common mistakes, you can set your business up for success.
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