PPC (Facebook)

In brief: Live online Google Ads training should teach learners how campaign decisions connect to business goals, search intent, budgets, ads, landing pages and conversion measurement. It is Google Ads-specific training—not a promise of expertise across every PPC platform. What useful Google Ads training should cover Learning where to click is not enough. Interfaces and…

In brief: Useful digital marketing is not one isolated tactic. It connects discoverability, paid reach, clear communication and reliable measurement around a real business goal. What does digital marketing include? Digital marketing can include search engine optimisation, paid search, content, email, social media, marketplaces and other online channels. No business needs to use every channel….